- Automatically generated scripts
It's great if you're a digital marketer with a coding background or at least with some basic skills in this field. But, as practice shows, most digital marketers are not. To save your time, you need automatically generated scripts and postbacks for your flawless tracking with no 3rd party cookies. Why are they so important? With the help of scripts and s2s potbacks, media buyers and agencies collect and report all the data about their online activity, like clicks & conversions, KPIs, revenues, etc. with no hassle. One-click automatic integrations release many marketers with no coding background from tedious and complex settings.
Running digital ads isn't a quiet and peaceful process. You have to go back and force every five minutes to check if everything is okay in your account. Did you stop the campaign at the right moment? Didn't you exceed the budget? Does everything work fine? Automated Rules take this stressful part of your daily job on themselves. Google Ads were the first to implement them back in 2018, but if you prefer to work with multiple ad networks, then it's time to look for an ad tracker with automated rules.
Reports are probably the most important element of any ad campaign. With the help of automated algorithms, the main metrics are calculated, the data is distributed in the right columns and you have it organized in the way you really need it. If the tool has an open-API, you can build your custom reports in seconds. RedTrack, for example, allows you to see the detailed picture of ad campaigns based on 30+ metrics
that can be grouped and organized in various configurations.
A/B testing is the key to understanding conversions problems. If some of your creatives are not as efficient as others, advanced ad trackers can change the weights and redistribute traffic to the best performer. So, once the tool has enough data, the leading creative will stay in the rotation, giving others less weight or stopping them at all.