By 2005, Netflix had 35,000 movies and shows in its library. Every day, a million DVDs were sent all over the US. In February 2007, the company delivered its billionth DVD by mail and started gradually moving to screening films online.
Netflix's business expanded and the popularity of DVD decreased. After YouTube appeared, the competition for the attention of viewers became more intense. In 2007, Netflix started to offer
subscribers streaming licensed movies and TV series. Many people prefered watching series one by one, and sometimes, even several shows at once. Suddenly, Hastings realized: new format will beat the DVD.
In 2010, the company opened the international market and started delivering services in Canada. Gradually, Netflix appeared in distant corners of the planet, such as Australia, New Zealand, India and South Korea. Today, streaming is available in 190 countries.
There was more and more free content online, so uniqueness was the only way for Hastings.
In recent years, Netflix involves celebrities. For instance, in August 2018, Hastings signed a five-year contract with the author of international best sellers Harlan Coben. At the same time, Netflix signed an agreement with the creator of a popular animated series Gravity Falls Alex Hirsch. In November, Paramount Pictures became the first large movie studio to have agreed on a long-term partnership with the streaming service.
Hastings is eager to hit the big screens. When the Cannes Festival prohibited Netflix from taking part in the competition, the American Motion Picture Academy decided to give it a chance to fight for the statue, although it didn't cancel the rule of obligatory theatrical run. This resulted in the movie Roma by Alfonso Cuaron taking three Oscars right away. Before that, American film director Steven Spielberg spoke
against admitting streaming services and television films to movie festivals.