The protection of personal data is enshrined in the European Convention on Human Rights. Article 8 of the Convention states: “Everyone has the right to respect for their private and family life, their home and correspondence”.
Advances in technology and the emergence of the Internet have led to the emergence of new ways of collecting data — for commercial purposes and not only. The more advanced Internet technologies became, the more risks arose associated with issues of confidentiality and the issuance of personal information for lack of information, especially with the advent of social networks.
In 2011, Google wearer of Massachusetts filed against the company's lawsuit
accusing the tech giant of scanning her private correspondence.
In 2016, the Cambridge Analytica scandal, when the manipulation of private data allowed to influence the outcome of the elections in the United States, showed that the situation has become critical, and the personal data of users needs to be protected more than ever.