How is AppsFlyer faring in 2020 so far? How do you adapt to the crisis?
We started 2020 on a tremendous high with General Atlantic, and much like the rest of the world we are faced with a shift in mentality. To say that it's "business as usual" would do a tremendous disservice to clients, partners, and our team members. Business has changed, but that's not necessarily a bad thing. The market itself is always changing, the landscape is always evolving and with every change we face it head on and adapt accordingly. As a company we're fortunate to be in a position to give back to the 18 communities with AppsFlyer offices, to assist our people as they transform their homes into their new work stations and continue to be there for our customers, partners and agencies.How was the gaming app marketing influenced by the crisis? What are your predictions for the end of the year?
We've been able to gather quite a few insights during the COVID-19 crisis, and as you know this situation is constantly changing and evolving. However, we've been looking at the state of COVID-19 and its impact
. Across the gaming vertical, looking at percentage of installs, sessions and revenues we can see that Casual games and Social Casino revenue rose 35% since week 1 and 12-16% since week 6; Hardcore Gaming revenue was up 17% this week after a 14% drop; Midcore also saw a 9% rise after a 13% drop the previous week.Give us a little insight into your speech at the conference.
I'll be giving attendees a lot of valuable insights on the Gaming industry, which as we know now is an industry that is performing really well given the current situation.What are three things you absolutely need to stay sane and motivated during the quarantine?
Who needs three? I've cracked the code and have found that chocolate and my daily exercise routine have kept me sane. Finding little treats throughout the day helps to keep the days moving and help to keep me motivated. For some people that may be a favorite show, a new playlist, mediation. Whatever it may be chocolate never hurts.