Pictionary Air can be played by children 8+ years old and adults. But the core target audience for the game is young people from 16 to 24 years old.
The combination of a classic game with augmented reality makes it extremely relevant for Generation Z. According to a study
by McKinsey & Company, one of the defining characteristics of Generation Z is the desire for self-expression. This fact alone has ensured the rapid growth of TikTok. For Generation Z, the typical view of consumers through the prism of socio-economic categories does not work, forcing brands to seek a creative approach to this category.