Fyber is a global technological platform for mobile monetization. In 2009, the company presented rewarded ads for monetization of applications — the format where advertising is displayed in exchange for rewards or premium content. Today, Fyber is one of the leading SSPs in the world. In May 2020, Fyber will speak at the Adsider Conference in Kyiv. Adsider had a brief interview with Leon Kosovsky, Director of Sales and Business Development at Fyber. Please tell us briefly about Fyber.
Fyber resulted from the merger of three companies: Inneractive, Heyzap, and SponsorPay. Today, this is a large holding that works with software and application developers on the one hand and brands and agencies on the other. Our goal is to be an intermediary between the developers who want to monetize their assets and brands who want quality impressions.