Google to Introduce Online Shopping Options at YouTube

13 October 2020

Company introduced new tools for brands engaged in retail trade

Youtube has asked content makers to test new features: tagging and tracking products in the video. This was learned in Bloomberg, and YouTube confirmed the information.

With the new tools, every product advertised by the influencer can be purchased directly from YouTube. According to Bloomberg, to set up this process, the company is integrating the Shopify service. What exactly the shopping platform will look like and how Youtube will monetize it is still unknown.

Bloomberg writes that Youtube seeks to turn its videos into a kind of catalog of products that can be clicked on and purchased instantly. The move could potentially turn video hosting from an advertising giant into an e-commerce leader like Amazon or Alibaba.

Testing of new features began at the beginning of one of the most profitable seasons — on the eve of the winter holidays. The creation of such functions was influenced by the pandemic, writes Mobile Marketer, because people leave home less, preferring online shopping.

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