July 19, 2021
Our goals were to:
The main characteristics:
These young users strive to be like their idols. For this very reason, we chose a campaign with famous influencers.
For the integration with Lion bars, we invited:
TopTeamHouse and the personal accounts of zakhandrevich, alexblacktok, malibash, jeekaan, and irinakudashova.
For the integration with Lion breakfast cereals, we invited:
TopTeamHouse, and the personal accounts of aleksakzm, ledboy1, mashukovskiy, malibash, and zakhandrevich