What strategic focus should advertisers and publishers have in 2020?
I would recommend advertisers and publishers to focus on working with their own data about clients and users as much as possible.
Consumer habits change rapidly, that's why during this period it is important to closely follow new preferences and use this information to build a new format of communication with regular and new customers. And in the light of the coming Cookiepocalypse
working with the 1st party data of publishers is especially relevant. What will you speak about at the Adsider Conference?
The advertising industry, like all other industries, is going through some changes that follow the shifts in user preferences. Accordingly, the approach to planning and placement of advertising campaigns, automatization of marketing activities, and working with data and user information will also change.
I will explain how advertisers can stay on top of these changes and use the maximum potential of their resources as much as possible through a data-driven approach. Please name three things that one definitely needs during Cookiepocalypse.
Admixer DSP, Admixer SSP, and Admixer DMP. Only joking!
But seriously though, our technological stack has features set to both manage advertising campaigns and manage data and connecting various instruments. That's why, with our solution, we may cover several tasks at once, and in times of crisis and saving this is important for many companies.