Despite the fact that companies are not very friendly with each other, their defense arguments turned out to be surprisingly similar: each of the CEOs emphasized the severity of competition their company deals with. In particular, Jeff Bezos, who topped the Forbes
list of the richest people in the world, the 2020 version
, complained that Amazon accounts for less than 4% of the total retail market in the United States and, therefore, it can not be considered a monopoly. Among the main competitors, Bezos named the supermarket chains Walmart and Target.
Tim Cook also talked about the competition from Android manufacturers — Samsung, LG, Huawei and Google.
Pichai and Zuckerberg disowned accusations of monopoly, saying that users have a wide range of choices — they just choose convenient and effective solutions.
The second general line of defense was an appeal to society: they say that the companies' products are useful, and people and other businesses love them and use them with pleasure. Tim Cook cited as proof that 99% of Apple users are happy with their purchases, Bezos talked about how Amazon's marketplace helps small businesses grow, and Pichai reminded that Google users get access to many useful free services: search, calendar, Gmail, Maps. etc., and thanks to Android, users can buy inexpensive, convenient smartphones with a single operating system.
We added all the companies' arguments into these infographics: