They say ‘a high quality product is the best marketing’. I don’t buy that. In order to succeed, you need a solid marketing strategy. We started with Product Hunt
, and chose media as the main promotion channel: sent out press releases, our media kit, and emailed the editors of all the publications that could’ve been potentially interested.
We had no product yet, so we wrote: “we are launching soon, here are our GIFs, here’s the product description, and yeah, Elon Musk retweeted us once”. We were banking on the buzzwords — Deepfake, AI, machine learning. Some media outlets left us on read, but there also were the ones that responded.
We launched on January 14th, 2020. Mashable were the first to write about us, and were later joined by The Next Web, Forbes, and The Sun.